The coach Carlo Ancelotti, currently in force at Real Madrid, will represent Maxima SpA and SEA Technology Srl, part of the Maxima Group of Poviglio (RE), in 2024. Its image will be associated with the two commercial brands on national and international markets, strengthening the positioning of “premium” companies and with the aim of acquiring new market shares in Italy and abroad.
We have commissioned a photo shoot with which we will realize an advertising campaign that will develop throughout the year 2024. Our goal has always been to support our retailers to acquire new customers and new markets, focusing on the excellence of products and services, providing clear and respectful sales policies, while maintaining a sober and elegant style. Carlo Ancelotti perfectly embodies these canons and was chosen for this reason. A winning gentleman who was also born in Reggiolo (RE), therefore Emilian d.o.c. like our companies, which we are proud to support our brands”, says Dr. Mirco Dall’Olio, President and CEO of the Maxima Group.
After an extraordinary career as a footballer in the ranks of Rome and Milan, with whom he won championships and trophies at national and international level, Carlo Ancelotti has also become the most titled coach ever. After being deputy to Arrigo Sacchi from 1992 to 1995 at the guidance of the National Team, he coached Reggiana and Parma, later joining Juventus and then Milan, where he embarked on a climb that made him the only coach to win the national title in the top leagues of Italy, England, France, Germany and Spain with Milan, Chelsea, Paris Saint Germain, Bayern Munich and Real Madrid, to be awarded the UEFA Super Cup and the Champions League and for 4 times, to have played in 5 finals of the highest European competition.
“I chose to collaborate with the Maxima Group – says Mister Ancelotti – because I am pleased to be able to help a young and developing reality that comes from the areas where I grew up. Despite being for many years that I no longer live in Emilia, I remained very attached to that land and as soon as it presents the opportunity I come back more than willingly to meet and greet people dear to me. From the first approach with the Group’s representatives, and in particular with the President Dall’Olio, a spontaneous feeling was born that led us to realize this advertising campaign in a short time.
I was very impressed by the social and charitable activity that the Group is carrying out, both in sport and in schools. I am really happy to be able to offer my contribution to this company and I wish them that the ambitious growth goals they have set themselves can be achieved, together, with speed and satisfaction.”
Consistently with the prestige of the testimonial, the photo shoot for the realization of the campaign was entrusted to Ferdinando Scianna. Master of lights and close-ups in black and white, already photojournalist and student of Cartier-Bresson, the Sicilian photographer was the first Italian in the prestigious agency Magnum Photos in New York and immortalized the most famous characters of the show and jet-set. The campaign created for Maxima and SEA Technology, expressive and impressive, will enhance the partnership between companies and testimonials, with the usual elegance and low profile with which the companies of Poviglio always promote their image.
